Our aim is to bring Ayurveda into the health & sports nutrition, provide cutting edge performance products with all the natural ingredients, giving the chemical based products a run for their money. To be known for our contribution to raising the quality of life of those who enjoy the benefits of an active lifestyle and a healthy diet, based on smart nutrition. To educate and inspire people from the amazing nutrients & natural ingredients that are present in the world. To promote a healthy & active lifestyle built naturally by the gifts of nature.

The idea is to attain every possible health goal, naturally and promote an overall wellbeing. The people using primal products do not believe in chemicals, do not believe in performance enhancing drugs, do not believe in myths, do not believe in shortcuts, we are the people who choose to be raw, choose to be natural, choose to walk on the rough road. The answer always lies in nature, in the food we eat and the places we train. We take risks, we create momentum, we make mistakes. We progress.